17 Podcast Companies Who Could be Acquired Next

In the wake of Spotify acquiring both podcast network, Gimlet Media, and podcast hosting company, Anchor, it’s a fair time to speculate on the next group of companies to get gobbled up. In conjunction with Spotify’s acquisitions, their CEO Daniel Ek claimed they were going to spend up to $500 million on podcast acquisitions in 2019. It appears their shopping spree isn’t done yet.

I previously wrote about my theory about The Great Consolidation. To quickly summarize the idea, larger companies will buy up podcasts creating original content (Creators), companies supplying the distribution of podcasts (Distributors) — both hosting and streaming, and companies controlling the advertising on the podcasts (Advertisers). E.W. Scripps fits this example to a tee and Spotify isn’t far behind.

Scripps has the Creator (Earwolf), the Distributor (Stitcher), and the Advertiser (Midroll).

Here are my picks for potential companies to be acquired next. However, I should note here this is complete speculation and I have no insider knowledge.

Wondery

Wondery follows in many of the same footsteps as Gimlet. They’re the podcast network behind mega true crime podcast hits like Dr. Death and Dirty John. The latter of which was part of the first wave of podcast adaptations with Bravo premiering the Dirty John show in 2018 starring Eric Bana and Connie Britton. Wondery CEO, Hernan Lopez even alluded to the fact they’re specifically creating podcasts for adaptations to larger mediums.

They’re a machine for creating compelling original content, some with the potential to be big gainers. They’re my pick to be the next acquisition.

Cadence13

Cadence13 might be a new name for many not directly involved in the podcast industry. However, they’re the marketing and sales arm behind podcast behemoths like Pod Save America, Revisionist History, Up and Vanished, Atlanta Monster, and What Really Happened?

Though they have a star-powered stable of podcasts, their team is still relatively small — 65 employees according to LinkedIn. They could make for a bargain buy for the right company.

Audioboom

Audioboom is a unique company on this list. In my Consolidation image, they already play a bit in all three buckets yet don’t quite excel in any. The London-based company has a hosting element, an ad platform, and also creates original podcasts like Mission to Zyxx and Deliberations.

I don’t know what their finances look like at the moment, but in 2018 they hit some rocky waters after their acquisition of Triton Digital was called off, they were late to pay podcasters, and there were constant rumors they were circling the drain. In the end, they raised $6 million and righted the ship.

Megaphone or Simplecast

In the same strategy idea as Anchor, Simplecast is a sleek podcast host looking to gain a stronger foothold with an easy-to-use platform and a powerful tool. If they’re able to gain a substantial market share (or equivalent buzz), they have the potential to be a key piece in the podcast lifecycle for a larger buyer.

Megaphone is a podcast host built to scale for large networks. They’ve already proved their value with networks like Stuff Media, Gimlet Media, Slate, WSJ, Vox, and more.

Night Vale Presents

I don’t have any data on this, but it seems like a disproportionate amount of audio drama fiction podcasts are getting adaptation deals. If this indeed is a major revenue stream for podcasts, it makes sense to target the networks creating these types of podcasts. Night Vale Presents with their titular podcast, Welcome to Night Vale and Alice Isn’t Dead, have massive built-in followings.

Plus, it never hurts to bring on super creative people and let them create more cool stuff.

Podbean, Blubrry, Libsyn, Spreaker, Buzzsprout

I’m lumping these five together since they’re stalwarts in the podcast hosting space. Together, they host a vast majority of the top podcasts out there. While Anchor is popular and has a large market share for new podcasts, these hosts pick quality over quantity. Libsyn, for example, only has 7% of the overall market, but over 25% of the top 400 podcasts according to Chartable.

Whether the consolidation strategy is geared to entice new podcasters — like Spotify’s — or to gain a bigger foothold with existing podcasts, aiming for the proprietary host technology is a smart way to own an underrepresented area of podcasting.

Related reading: The best podcast hosting services

Maximum Fun

See everything I wrote for Night Vale Presents and add wacky and fun. I’m not sure exactly how they do it, but many of their podcasts obtain huge cult followings. The Adventure Zone has people dressing in cosplay to their live events and Bubble is a legitimately great and funny audio drama.

A Max Fun acquisition would follow the same line of thinking as Earwolf — comedy podcast networks with supremely talented people.

Headgum

Headgum would definitely be an interesting acquisition. On the surface, they’re a great podcast network producing popular shows like All Fantasy Everything, Doughboys, and Buckets with Amir Blumenfeld. However, the majority of their shows are personality-driven instead of story-driven. This makes it hard to separate the person(s) and the podcast. For example, ESPN “owns” The BS Report but when Bill Simmons left the podcast is essentially worthless.  

Radiotopia

I should be clear upfront here, I would be SHOCKED if Radiotopia were acquired. But, I’d be remiss if I didn’t include them in a list like this because of the sheer quality of the podcasts they create. For a company looking to buy a Creator, they probably couldn’t do much better than Radiotopia. With podcasts like 99% Invisible, Criminal, This is Love, Song Exploder, The Allusionist, and many other blue-chip podcasts under their helm, the network doesn’t really have a misstep.

Radiotopia is currently run by the nonprofit, Public Radio Exchange (PRX).

Crooked Media

Again, I don’t think an acquisition is in the cards here, but like Radiotopia their roster only has mega hits. They face a similar problem that I outlined with Headgum since the allure of their podcasts is their political commentators who bring a unique blend of expertise and entertainment.

Overcast and Pocket Casts

Two of the more popular “niche” streaming apps, both Overcast and Pocket Casts provide extra features and ease-of-use over their counterparts from Apple, Google, and even Spotify. I don’t think it makes sense for Spotify — or any of the big three, really — to buy either since they could simple reconfigure their UI to replicate some of the more popular features. That said, an enterprising company looking to make waves could scoop up one of these.

Pocket Casts was acquired in 2018 by NPR but it remains to be seen exactly what they’re doing with the app and even at the time left some people questioning their strategy.