Announcing the 2019 Podcast Trends Report

Last updated on August 2nd, 2019

Started in 2017, the Podcast Trends Report aims to better understand podcast listener behavior, benchmarking podcast trends, and taking stock of podcast advertising. The 2019 version will be the third annual report and with each consecutive edition, we can better understand which podcast trends are gaining steam versus falling. These podcast stats are crucial for better understanding the podcast landscape.

In the 2018 Podcast Trends Report, we found:

• 76.8% of people listen to podcasts for more than 7 hours each week.
• 61.2% of respondents spend more time listening to podcasts than watching TV.
• 48.8% of respondents said they purchased an item after hearing it advertised on a podcast.
• 57.4% of podcasters list marketing and building an audience among their top challenges.

The full 2018 report PDF can be found here.

While many are familiar with Edison Research’s reports, The Infinite Dial and The Podcast Consumer, The Podcast Trends Report strives to provide deeper insight into both podcast fans and podcasters alike. Edison Research’s reports are the standard benchmark for understanding podcast growth among the total population, The Podcast Trends Report instead only looks at those who actively listen to podcasts.

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